Product Review - Rainbow Light Multivitamin for Women NEW AND IMPROVED

 I'm writing a product review today because I want to discuss what "New and Improved" means here.

First of all, you can't improve something that is new. And something that has already existed is not new. 

Has the value or quality of this multivitamin been enhanced or made better? 

Pro:

Vitamin C went from 60mg to 90mg.

Biotin went from 30mcg to 50mcg.

Con: 

Vitamin A cut in half from 1800mg to 900mg.

Thiamin from 20mg to 6mg.

B2 from 20mg to 5.6mg.

Magnesium from 100mg to 50mg.

Unsure:

Now includes Croscarmellose Sodium and Maltodextrin

The botanical blend now includes ashwagandha 

The new vitamin is a little smaller (perhaps because so much has been removed) and is less fragrant (the previous version had a slight vanilla scent, in my opinion). It seems like a cheaper version of the old product, and therefore to my mind, it is neither NEW nor IMPROVED.