Friday, September 7, 2018

Advertising Aquaman for the OTHER Audience

Aquaman fanart ad image from Internet

My friend sent me this. She got it from a friend who found it on the Internet.

At first I thought it was a real ad.
"OMG! The DC studio hired an ad agency who is willing to market a superhero movie to WOMEN? Is it due to the success of Wonder Woman?"

Then our other friend pointed out that it's fan art.

"Whew! For a second I thought they were gonna have to start marketing other things to everyone, even women. One minute it's superhero movies, then they'll be trying to sell us lawnmowers, stereo equipment, steaks, snowblowers, hammers, sporting goods, and motorcycles! Ad executives would toss themselves out the windows. And we'd have Mad Men 2020 coming soon. Wow, dodged that bullet."


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